Monthly Archives: September 2016

Online Reputation Management in 3 Simple Steps

All business have to keep track of their online reputation. It takes only a few hours before a customer’s bad experience gets online, goes viral and has a negative impact. What is worse is when you do not know about this, and you cannot get to the top of the situation. Here are three simple steps you can do to manage your online reputation.
Build your online presence

The first step to a good online reputation as suggested  by experts from Online reputation Revies is to build an online presence. This can be done with the use of a website, social media, business review sites and blog. Companies that operate completely offline can no longer neglect the power of the internet. A good online presence is equally important to offline advertising. When starting out, the first step is to create a website and join a social media site. You can post updates, engage with users and respond to other pages by following them. You can also have customers post reviews of your business. Positive reviews are a great forward leap to a good online reputation.

Outsource to reputation management services

Luckily, there are lots of reputation management services available today. Making an online reputation is different from managing the reputation. Companies that offer SEO services should are increasingly adopting Reputation Management Online services. Medellin SEO is an example of a company that recently started offering Online Reputation Management services You can find lots of companies today that offer reputation management services.

Be proactive

It is always better to keep your brand positive than to try to handle the negative impact. Keep your brand’s reputation positive from the start and not leave it at the mercy of your competitors. Online reputation services start once you have an online presence. It offers you a chance to build that reputation and get that reputation going on for yours. A proactive reputation campaign can be seen as an image building campaign. It has its primary focus on Search Engine Optimization. Other forms of services can include press releases, blog posts, articles, and social networking to help with link building. A good reputation builds your company as a genuine brand that understands its responsibilities to clients.


Laidlaw & Company: A Story of Greed and Circumstance

In his article, “Bad Investment Advice Knows No Boundaries”, Dan Solin discusses his opinion about The Globe and Mail, a well-known and highly regarded Canadian newspaper, and why they printed an article entitled, “Three top stock picks from Avenue Investment’s Paul Harris.” Paul Harris is a partner and portfolio manager at Avenue Investment Management. Solin expresses his distaste for The Global Mail’s act of publishing the article and implying Harris is a stock-picking expert. Actually, nothing could further from the truth because no one is capable of the kind of success purported by The Global Mail and especially, Paul Harris. Mr. Solin further disparages The Global Mail for not taking into consideration the well-being of investors who rely on the opinions and recommendations of the paper.

Continuing on about bad investment advice and its negative effects, Laidlaw & Company (UK) Ltd. comes to mind. To me, it seems the propensity for those in the investment game to predict stock winners is irresistible and that is what leads the so called “experts” into trouble. I give them every benefit of the doubt, but to lose once is acceptable and it’s a perfect platform from which to learn. On the other hand, too many “gurus” have an insatiable desire to do better, and at all costs. This desire to be the best leads to mistake ridden performance. Eventually, as I see it, their behavior resembles that of a gambling addict. The gambling addict feels the next “big one” is just a roll away. The same is true in the stock market game. Just one great pick, and the road to riches is paved with gold. However, as I’ve already mentioned, no one has the ability to accurately pick stock winners and losers. To have this ability would make one a billionaire overnight. So, I’ll put that notion to rest.

Two principles of Laidlaw & Company are James P. Ahern and Matthew D. Eitner, both of whom joined the firm in 2010. An interesting note is that they both held the title of Managing Director of the Private Client Group at Aegis Capital Corp., a private investment firm. More telling is that on December 10, 2015, U.S. Federal Court granted a preliminary injunction against Laidlaw & Company and its principals Matthew Eitner and James Ahern. Relmada Therapeutics, Inc. won the injunction based on accusations that Laidlaw, Eitner, and Ahern were disseminating false and misleading proxy materials. What I find suspicious is the fact that Ahern and Eitner worked together at Aegis Capital Corp, then again at Laidlaw & Company. A simple coincidence? Hard to say.

Dick DeVos: A Business Leader Dedicated to Helping Others

Dick DeVos is one of the most powerful businessmen ever to come out of the state of Michigan. DeVos is a graduate of Northwood University, and he famously served as the President of Amway International between the years 1993-2002. DeVos was also the CEO of the Orlando Magic basketball team and the founder and President of the private investment firm Windquest Group. DeVos still serves as President of Windquest, and his wife of over 30 years, Betsy DeVos, is the chairwoman of Windquest.


Both Dick and Betsy DeVos have been active in Michigan both through their political and charitable work. Most people probably remember the 2006 gubernatorial race in Michigan where Dick DeVos ran as the Republican nominee. Unfortunately, Dick DeVos lost that race, but that has not deterred him from serving the Michigan community in other ways.


Indeed, perhaps the achievement that fills Dick DeVos with the most pride is his Dick & Betsy DeVos Family Foundation. This charitable foundation has made a great difference in the Michigan community through its various charitable ventures.


This foundation has five main goals. Their first goal is to promote education and open new opportunities for as many students as they can. Second, they focus on the community, which means they strive to increase public awareness of health issues and lead to sustainable community development projects. Third, this foundation helps promote the arts within the community. Fourth, this foundation wishes to strengthen groups demanding justice and helping the oppressed. Lastly, this foundation wants to promote the next generation of ethical leaders who can lead people through the challenges of the 21st century with eloquence and strength.


There have been numerous ways in which this organization has gone about achieving its lofty goals. For instance, this foundation has supported the cultural event called ArtPrize. ArtPrize was actually founded by Dick and Betsy’s oldest son Rick in 2009 to encourage creativity within the Grand Rapids community. This 19-day event in the fall brings about 400,000 visitors to the Grand Rapids area every year, which brings a huge economic boost to the region. Also, since this award is designed to celebrate artists in the community every year, it also encourages the flourishing of local art projects.


Another wonderful venture Dick DeVos has been a part of, and which he continues to support with his charitable foundation, is the West Michigan Aviation Academy, which he founded in 2010. This school, in which students can learn about aviation, math, and science, has been training many upstanding American citizens ready to enter into the air force or workforce. This academy helps prepare people to serve their country with dignity.


These are just a few of the many wonderful projects Dick DeVos has been a part of in recent times. He and his family only hope to help other people within the community have access to the American dream. With the help of his organization, and with a little hard work and determination, Dick DeVos believes that every American deserves to succeed.

Adam Goldenberg, The Man Behind the Shoes Women Love

Adam Goldenberg, co-founder and co-CEO of JustFab, got his start as a teenage entrepreneur. Starting Gamers Alliance at the age of 15, he later sold the company to MySpace parent company, Intermix Media in 1999. Soon after, Adam quit high school, moved across the country, and joined Intermix as the Vice President of Strategic Planning. By age 20, Adam was promoted to Chief Operating Office, making him the youngest COO of a publicly traded company. While working at Intermix, Adam met Don Ressler, his now partner, co-founder, and Co-CEO at JustFab. Don, had also sold his company, FitnessHeaven, to Intermix in 2001. Adam Goldenberg is also serving as a venture partner at Crosscut Ventures, an early stage venture fund that focuses on growing the tech community in Southern California.

Adam Goldenberg and Don became fast friends and in 2005, when Intermix was acquired by News Corporation, the two joined forces and created their own company, an e-commerce brand incubator platform named Intelligent Beauty. The fruits of their work on Intelligent Beauty resulted in JustFab. JustFab is a style community where the “members” or customers can receive shoes, handbags, and accessories, tailored to their own personal styles and tastes, each month for $39.95.

JustFab, not only allow the members to customize the shoes, handbags, and accessories to meet their styles, JustFab also show the women how to wear each item by providing style boards and demonstrating complete looks on models on Compound, allowing them get a glimpse into how all the pieces will look together before ever purchasing anything. Subscriptions to JustFab grew once customers realized how JustFab catered to each woman personally. Perfecting the subscription model, nailing personalization, and delivering great quality products has catapulted JustFab into a shopping woman’s fairytale of finding great merchandise, in one location, at an inexpensive price.

Adam Goldenberg, along with Don Ressler, have pushed JustFab higher than either could have imagined. JustFab is currently in five countries outside of the United States. France, Spain, and Germany to name a few and is constantly expanding their brand with new launches such as Fabletics athletic brand, ShoeDazzle, and FabKids. Adam, seems to have a knack for being an entrepreneur and making any brand he touch successful. With six years of experience in internet marketing on YouTube, product development, and management, it is no wonder that Adam Goldenberg has made JustFab the fabulous company that it is and that women worldwide have grown to love.

EOS for Kissable Lips

Do you really know what is in your makeup? It is so easy to apply foundation and other skin products without a second thought. But with so many frightening ingredients out there, we must be diligent. Our skin is our calling card to the world, and keeping it safe and supple is extremely important. The lip balm company Evolution of Smooth or EOS knows this, and takes care to keep their consumer’s needs first.
Boasting all natural ingredients and gluten-free options, EOS is a definite front runner for organic lip products. Ranging from active protection featuring SPF to shimmer spheres for the night owl crowd wanting to vamp up their look, the company is sure to keep their products free of negative ingredients and their prices reasonable. What better way to perfect your pout. After all, moist lips are their business, and business is good!

Evolution of Smooth carries lotions and shaving creams as well, also packed with natural ingredients that are great for your skin. Even the packaging is great, slim and simple, a big plus for he environment as well. Check out their products on Ulta. Giving your lips a treat has never been so easy, and let’s face it, kissable lips are the very best reward.

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