Adam Goldenberg, The Man Behind the Shoes Women Love

Adam Goldenberg, co-founder and co-CEO of JustFab, got his start as a teenage entrepreneur. Starting Gamers Alliance at the age of 15, he later sold the company to MySpace parent company, Intermix Media in 1999. Soon after, Adam quit high school, moved across the country, and joined Intermix as the Vice President of Strategic Planning. By age 20, Adam was promoted to Chief Operating Office, making him the youngest COO of a publicly traded company. While working at Intermix, Adam met Don Ressler, his now partner, co-founder, and Co-CEO at JustFab. Don, had also sold his company, FitnessHeaven, to Intermix in 2001. Adam Goldenberg is also serving as a venture partner at Crosscut Ventures, an early stage venture fund that focuses on growing the tech community in Southern California.

Adam Goldenberg and Don became fast friends and in 2005, when Intermix was acquired by News Corporation, the two joined forces and created their own company, an e-commerce brand incubator platform named Intelligent Beauty. The fruits of their work on Intelligent Beauty resulted in JustFab. JustFab is a style community where the “members” or customers can receive shoes, handbags, and accessories, tailored to their own personal styles and tastes, each month for $39.95.

JustFab, not only allow the members to customize the shoes, handbags, and accessories to meet their styles, JustFab also show the women how to wear each item by providing style boards and demonstrating complete looks on models on Compound, allowing them get a glimpse into how all the pieces will look together before ever purchasing anything. Subscriptions to JustFab grew once customers realized how JustFab catered to each woman personally. Perfecting the subscription model, nailing personalization, and delivering great quality products has catapulted JustFab into a shopping woman’s fairytale of finding great merchandise, in one location, at an inexpensive price.

Adam Goldenberg, along with Don Ressler, have pushed JustFab higher than either could have imagined. JustFab is currently in five countries outside of the United States. France, Spain, and Germany to name a few and is constantly expanding their brand with new launches such as Fabletics athletic brand, ShoeDazzle, and FabKids. Adam, seems to have a knack for being an entrepreneur and making any brand he touch successful. With six years of experience in internet marketing on YouTube, product development, and management, it is no wonder that Adam Goldenberg has made JustFab the fabulous company that it is and that women worldwide have grown to love.

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