Fashion visionary, Adam Goldenberg admits he couldn’t tell a peep toe shoe from a Mary Jane before starting Techstyle. His ingenuity built the brand, Techstyle, featuring the popular websites bringing personalized style and affordability to everyone. Techstyle includes Goldenberg’s original brand, JustFab, along with Shoe Dazzle, Fabletics, Fabkids, PS by JustFab and the men’s athletic line, FL2. All the fabulous companies are successful due to Goldenberg’s passion about metrics. Adam Goldenberg’s diligence in measuring customer feedback made him a top American CEO. Glitches in the company’s website are fixed on the spot, ensuring an enjoyable, personalized, online shopping experience. Goldenberg’s success doesn’t solely rest on metrics alone. Goldenberg surrounds himself with the best people.
Adam Goldenberg formed and his first business, Gamer’s Alliance, at the age of fifteen. It wasn’t until he met partner, Don Ressler, that he became a name in the LA startup scene. Together they revolutionized high style through individualized customer service. In building Techstyle, Goldenberg and Ressler sought the best to collaborate with them. The Duo entrusted Kimora Lee to spread-head the fashion direction for JustFab. Kate Hudson’s scene of athletic style branded Fabletics as the premier athleisure company. Celebrities aside, it is the Techstyle’s standard for A game employees that ensures customer loyalty.
Goldenberg attracts the top employees because he is transparent about his expectations. First of all, he will only hire passionate people committed to bringing their best every day. As listed on the Techstyle website, Goldenberg and Ressler hold their people to the following standards: to be great at their job, Be Entrepreneurial and Accountable, Do the Right Work, Be a Team Player, Learn, and Grow, and most of all Let’s Not Take Themselves Too Seriously. He believes his customers doesn’t deserve service by B or C level employees; therefore, he won’t hire them. Goldenberg believes the strength of his companies lies in the dedication of his employees. He credits their dedication to Techstyle’s valuation of one billion dollars, giving the company, “unicorn status.”
Despite the mythical status, Goldenberg isn’t changing how he runs his business. He will continue to maintain his high standards in his employees as Techstyle creates more brands and expand beyond the online markets. He believes that his employees will extend the greatness of the Techstyle brand to dominate the apparel market in 2017.