Lori Senecal has taken the new position as CEO of Crispin Porter and Bogusky. Before the position, she served as the president and chief executive officer of another company known as MDC. She has served as the chairman of KBS where she held an executive position. Lori still plays her roles as the CEO of MDC. However, she has plans to leave her post as an executive at KBS. KBS has not yet made plans to find her replacement in the firm.
Her new position as CEO of CBP will make her responsible for the growth and expansion of the company. Lori Senecal has been placed in charge of eight different locations in the international markets. In an interview by NY Times she said that she has several plans for the future and the growth of the firm. Chuck Porter, the current chairman of the company, believes that Lori Senecal understands the agency quite well. He feels that she will add her values of passion with experience in management to improve the growth of the company and make it a global success. Many people in the firm believe that Senecal is going to complement the company and make it a global team.
Lori Senecal was born in Montreal. She is a businesswoman with a college degree. She currently works as the Global CEO of CP+B that is located in Boulder, Colorado. She has already played a huge role in the growth and expansion of the firm. She coordinates and oversees various sections of the business in its nine international locations. Senecal was appointed as the CEO of the company in 2015. She believes that firm has a lot to do regarding its global development strategy. According to several online sources, she has made a significant impact on the business and culture of the firm.
Many people have praised her for building an up-to-date global business. She has proven to have built a consistent and collaborative team. Lori Senecal has in the past specialized in the field of marketing and advertising. Her focus is on leadership skills and talent in every company. She is a great example to women that aspire to be great leaders. Lori Senecal has shown exceptional leadership skills and assisted in the growth and success of several companies.
Check out Lori Senecal’s Twitter page for more info.