Monthly Archives: April 2017

EOS Lip Balm’s Story of Success

EOS lip balm charged out of nowhere in the early 2000s, and made a huge dent in the lip balm market. With cute packaging and fun flavors, this brand became a favorite among millenials. Eventually, EOS became the number two lip balm in America. There are several reasons for this surprising success.

Innovating in a Saturated Space

When co-founder Sanjiv Mehra considered the lip balm market, he and his team saw an area that was ripe for disruption. There were plenty of lip balms out there, but they all followed the same path that Chapstick had carved generations ago.

Instead of making yet another tube filled with a petroleum extract, Mehra tried something new. The EOS startup was thoughtful in its naming, packaging and flavor choice. Everything pointed to a more natural and organic type of oral care.

EOS, for example, stands for “Evolution of Smooth.” This name implies a journey. Chapstick’s name, by contrast, sounds solely functional: this is a stick made of petroleum jelly that will help your already-chapped lips.

The egg-shaped packaging the startup chose was feminine and interesting. Instead of turning the base of a tube, women would apply with a finger or brush, as with a lip gloss.

When influencers like Kim Kardashian and Miley Cyrus were photographed using the product, the boost put the brand over the top. Not only would girls who liked all-natural, feminine products seek EOS out. So would girls who wanted into the cool group.

Another key advantage the company has is availability. All of the major retailers carry the EOS lip balm brand. This includes Kohls, Walmart, Walgreens, Ulta, and many more. It is also available on their company website.

https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069

Conclusions

The success of EOS shows that even when a category seems exhausted, disruptive change can bring new life to it. By refreshing an old-time product with new packaging and marketing, EOS was able to rocket to the top of its category in a very short time.

Nationwide Title Clearing, Inc. Paves the Way

Nationwide Title Clearing, Inc. was started in 1991 as a local and regional title and document company that just served their local area. Since then it has grown into one of the nation’s largest and most proficient document providers. It is headquartered in Palm Harbor, Florida and has over 600 employees in three states.

 

Eight out of the top ten leading national retail mortgage and lending companies choose Nationwide for their primary source of mortgage documents. The key to a successful mortgage document provider is that they can provide the right document nearly all the time and that the documents arrive promptly.

 

Nationwide has a 99.98% rate of compliance and only a .78% rejection rate. The meaning of these figures is that nearly 100% of the time, the documents arrive on time and they are accurate.

 

Much of the success of the company’s ongoing relationships with clients is due to the excellent training and quality of the employees who work for Nationwide. New employees receive immediate and in-depth training about what they will be doing and when they graduate onto the floor they are monitored closely by supervisors until they master the level of skills where they work.

 

Nationwide is a great place to work because employees have lots of input into processes that can make their jobs easier and more efficient. Management listens to the employees when they have suggestions, and it makes for a better environment in the workplace.

 

Compliance is the metric that measures the satisfaction of the customers, or the mortgage companies and the lenders. If you have ever been involved in a property closing, you know that the proper lien verification and titles releases available to transact business and transfer the property. If there are errors or worse yet, the wrong documents are received, or they are not received at all, the result is a delay.

 

John Hillman the company CEO says that if you want to have good compliance you have to train for it. Employees have to know what is expected of them, and if you train that way and monitor the results, it gets everyone on board, and the results are just better. Many companies talk about compliance, but results are just not there. It is a constant process, and it works if you work at it.

 

The future looks bright for Nationwide because the market share that they enjoy just keeps growing, and that is the pattern that the company’s management predicts for the future.

 

 

 

Securus Technologies Receives Award For Excellence In Customer Service

Securus Technologies is a provider of criminal and civil justice. Partially due to their outstanding technology they have won the Gold Stevie Award for having the best training available in customer service. This was the eleventh yearly event for the award. This award is the highest honor available for outstanding customer service, sales professionals, business development and contact centers. Many of the worlds most prestigious awards are organized by the Stevie Awards.

 

The presentation of the awards was in February at Caesars palace located in Las Vegas. Over 650 executives worldwide attended this special banquet. Organizations of all different sizes and industries were nominated which was a ten percent increase over 2016. A total of 77 professionals from all over the world acted as judges were responsible for determining the scores. There were 61 categories for achievements in contact centers and customer service and 53 for business development and sales excellence. The Stevie Award placements were Gold, Silver and Bronze and determined by judging committees of over 75 members.

 

Securus felt the empathy they feel for their customers situations was recognized. Solving any issues experienced by their customers on the very first call also provided their clients with an excellent experience in customer service. Their materials are designed to enable their agents to empathize with customers, give their full focus to their needs and aid them through a stressful time. Their customer satisfaction ratio is better than it has ever been.

 

The judges commented Secures held an important role in society and provided good service to the individuals who needed it the most. They also said Securus has shown a very strong improvement in the results of customer surveys and had a training team with a commitment to help their associates.

 

Eric pulier

How You Can Get the Most Out of Cloud Innovations: A Guide By Eric Puller

Eric Puller is a man of many trades. One of his most impressive successes is by being one of the many VP’s of the cloud and its many innovations. Eric has a few helpful tips for those either using the cloud or looking to get into using the cloud.

“The Cloud and its many innovations are a wonderful thing. It is how the user executes the use of the cloud is what determines its many capabilities”.

–Eric Puller

Visit :http://ericpulier.com for full speech.

 

1) According to Eric, you have to know where your data lives and breathes. It is not enough to say you are using the cloud. You need to know where your information is and how it is being protected.

2) Always backup everything. You never know when something may become compromised. You never know when your data is going to be lost. Everything can come crashing down in the blink of an eye. You need to protect yourself.

3) Whoever is doing your cloud security needs to be reliable. According to Eric Pulier, not every center takes this seriously. There are some cloud centers who are a bit more complacent on the matter. Do not let your security be put at risk over something the cloud is not doing.

4) Test everything that your cloud service puts out. It is the only way you will know for sure your data is safe. Are you testing something new for work? Run a test on it using the cloud service you are looking into using. See how the cloud responds to it. You will know what your answer is, depending on how it responds. One test is not enough. Run multiple tests on it. It is the only way you will know for sure.

5) Get references on any cloud center or service you are thinking of using. Do not just rely on word of mouth. Get specific feedback from those who have used it.

To read more about Eric Puller and his advice on the cloud click here.