While companies can provide a ton of different products, the ones that experience the most success are the ones that satisfy the customers the most. This is one thing that Kate Hudson, Don Ressler and Adam Goldenberg. Therefore, they have put a lot of thought towards what they are going to bring to the customers with Fabletics. They have also done a lot of research from all of the other online retailer including internet giant Amazon, which is one of the most successful companies in the fashion industry. While there is an endless variety of clothes that people can choose from, the most important thing for people is to find something they want. Amazon does not make it very easy because a lot of styles are lumped together.
With Fabletics, a lot of time is taken in order to make sure that each distinct style of clothing is set apart so that people will have an easier time finding what they are looking for. To make things better, Fabletics takes the time to direct people to the styles they are looking for based on the Lifestyle quiz. It is as if Fabletics actually shops for the customers. For one thing, customers do pay a membership fee. So Fabletics does see it necessary to make it worth the price.
When people do business with Fabletics, they are made to feel comfortable and valued. One of the best ways to gain and keep customers is to make them feel valued and appreciated. While providing good products can be a good way to keep customers as well, there has to be more done in order to give the customer a reason to return to the place for more items.
Fabletics has done everything it can to not only keep with the trend, but also be apart of the change in the industry. Companies are going from throwing things at the wall in order to see what will stick to getting advice from people as to what they want. It is the more customized experience that is going to ultimately win the customer’s loyalty.