Desiree Perez is part of an elite circle of the music industry’s greatest movers and shakers. Whenever you mention Shawn Carter or Jay-Z, her name eventually comes up. The reason is that Desiree has been a vital part of Jay-Z’s incentive to inflate his business interests in the music industry for more than 22 years.
Just like any other successful business, Carter’s empire comprises of many business entities, controlling various opportunities from the development of talent to music production as well as management of concert tours. However, in spite of the niche, Des has continually remained as part of the passion, maximizing profits for the firm together with its investors as she ensures the optimum growth of the talents allocated to her.
Desiree has played a significant role in assisting Jay-Z to grow from a rapper to a business industrialist. She is good in backroom negotiations, although she displays more grace and influence in boardroom management as well. Perez gets associated with ROC Nation, SC Enterprises, and other business interests related to Shawn Carter. Des and her husband, Juan Perez, are part of the popular Hova Circle of Influence, a team of investors and influencers in the entertainment and music industry.
Desiree has had a sequence of successes that earned remarkable returns for her customers. She also gets recognition for negotiating a 25 million dollar Samsung partnership to support Rihanna’s Anti tour. The contract boosted the standing of Rihanna as a reliable high-class performer and entertainment celebrity, making Perez an influential personality in the inner circle of Rihanna. As Rihanna continues to rise in her career, Des will be by her side, offering business and financial direction to promote her career to greater heights.
Desiree Perez is the ROC Nation’s Chief Operating Officer, and she has held the position since 2009. As a team member of ROC Nation Perez engages in numerous areas of the corporation, including labeling and publishing operations as well as management.