As the information age continues to evolve, it takes more for a company to stand out when surrounded by already amazing companies, like Amazon and Apple. The one thing we can say about the current state of all these companies is that the majority of them are all run by men. So when a woman finds success in such a world, it is hard to hide from the spotlight. A good example of such a company is Bumble, a dating app founded by Whitney Wolfe.
We’re so happy to have worked with @bumble on the NETIZENS premiere party! Fun fact: @anitasarkeesian wrote CEO & founder @WhitWolfeHerd‘s blurb for the @TIME 100 most influential people list! Great to see these worlds collide. https://t.co/08hl6T4Eha
— NETIZENS film (@NETIZENSfilm) April 24, 2018
The app revolves around the concept that women get to take the lead. They get to swipe and initiate contact once they have made a match. With such a concept, the Bumble app quickly gained popularity and now has nearly 30 million users.
Whitney Wolfe’s vision doesn’t end at just having the number one dating app in the world. She is now revolutionising her app to cater to concepts such as Bumble BFF, where users can make friends and Bumble Bizz, where users can make business connections.
Whitney Wolfe’s success in business originated while she was attending Southern Methodist University in Salt Lake City, Utah. While completing her undergraduate degree, she partnered with celebrity stylist, Patrick Aufdenkamp, to create totes for a project called “Help Us Project” and later went on to partner with him for her Tender Hearts clothing line.
After graduation, Whitney Wolfe went on to work for Tinder, eventually becoming their VP of Marketing. Even though Tinder and Bumble have some similarities in their initial setup, Bumble found a way to stand out by focusing on female empowerment. By giving women the ability to start conversations and only talking to matches they liked, it gave them more control and comfort. In addition, Whitney Wolfe set a deadline to matches, making women have to act within 24 hours of making a match or it would disappear.
After leaving Tinder, but before creating Bumble, Whitney Wolfe found time to pursue her own romance. Interestingly enough, her match came from a face to face meeting and not an online interaction. She met her now husband while on a family vacation in Aspen. The two dated for about two year before getting married in Italy.
Whitney’s career is strong. Her company will continue to innovate not just the dating world but social connections in general, as well as push for women empowerment with every step.
For details: www.instagram.com/whitwolfeherd/?hl=en