Multivariate Testing – The Smart Online Marketer’s Secret to Increasing Conversion Rates

The internet is full of opportunities for marketers, but it is also full of competitors. As such, it is paramount that your website ranks among the best or else it will largely go unheard. One of the latest trends of improving websites’ performance is multivariate testing. What is Multivariate Testing? Multivariate testing is a test … [Read more…]