Reverse Showrooming Gives Fabletics Key Competitive Advantage

Blending simplified purchasing options, a sophisticated membership model and distribution tactics that that make highly effective use of reverse showrooming, Fabletics is taking on eCommerce giants such as Amazon.com.   In conventional showrooming, customers use retail outlets to evaluate and try on outfits and then purchase the item for cheaper on the internet. Brick and … [Read more…]

EOS Lip Balm’s Story of Success

EOS lip balm charged out of nowhere in the early 2000s, and made a huge dent in the lip balm market. With cute packaging and fun flavors, this brand became a favorite among millenials. Eventually, EOS became the number two lip balm in America. There are several reasons for this surprising success. Innovating in a … [Read more…]

Smartly Packaged Healthy Lip Balm

The packaging of EOS Lip Balm is enough to stop most people, and cause them to take a closer look. It was such clever marketing when the design team came up with that shape. A lot of us spend time driving, and live in parts of the country where weather extremes have us reaching for … [Read more…]

Adam Goldenberg: Only the best people for his customer

Fashion visionary, Adam Goldenberg admits he couldn’t tell a peep toe shoe from a Mary Jane before starting Techstyle. His ingenuity built the brand, Techstyle, featuring the popular websites bringing personalized style and affordability to everyone. Techstyle includes Goldenberg’s original brand, JustFab, along with Shoe Dazzle, Fabletics, Fabkids, PS by JustFab and the men’s athletic … [Read more…]

How EOS Became A Top Player In The Lip Balm Game

Everyone has seen the pastel-colored orbs of lip balm at the checkout lanes, in fact, a majority of people have tried this innovative form of lip balm called EOS. For over a century, lip balm was something people searched for in a plain cylindrical tube, and there wasn’t anything special about it. Sure, there were … [Read more…]

Athleisure wear is a new fashion trend

It combines the comfortable workout clothes with everyday life. In the past, clothing trends began during most people’s high school years. This was when most people experimented with fashion and style. With college, came a completely new set of trends and fashion statements from Fabletics. After college, most people settle into the professional fashion style … [Read more…]