Category Archives: Global Product Merchant

Kenneth Goodgame, The Tycoon Of Sales And Marketing

Kenneth Goodgame is a tycoon in the field of marketing with a long string of achievements and work experience in his long career. He started his early career in 1995 as a Hardlines D28 Product Merchant. As a product merchant, he managed the purchasing department in the category of the indoor garden. Under his leadership, there was a 20% increase in YOY (Year over Year). He managed all the store opening work and was the training head of store managers at about 220 locations. Under his leadership, Hardlines D28 started another branch in Peurto Rico.

In 1999, Kenneth Goodgame went on to become the Director of Proprietary Brands. He shone as a manager there also and created about $ 30 M growth in the sales of wet dry vacuum and gained 10% market share for the RIDGID brand. He was the Brand manager of Husky and Workforce lines. He designed and successfully launches the 20 SKU Husky Air Tool program leaving the then dominant Sears behind.

Starting his career as a product merchant Kenneth Goodgame set his foot firmly in the marketing career as a Senior Global Product Merchant in 2001. He efficiently led the procurement of $ 16 B product category for the consumer. He generated the largest sales of $375 M in the product selling history of John Deere. Learn more about Kenneth Goodgame:

Kenneth has a vast experience in sales and marketing in multitudinous areas and different product categories. In 2002, Rubber Maid Cleaning awarded him the post of President and General Manager. The decision was not wrong as under Kenneth; the company secured a hefty $30 M annual contract with Wal – Mart.

Kenneth went on to serve as a President and a General Manager in Bernzomatic from 2004 to 2006. After his joining, the company had a whopping growth of 94% to about $ 150 M in the consumer good sector in about less than two years. Kenneth was the one who successfully led the national consumer promotion of Ültimate Tradesman Challenge” which gave a profit of about $25 M.

Kenneth’s marketing career was successful in the field of motorsports also. He was the President of Baja Motorsports from 2008 to 2010. He has an extensive list of achievements as the company President where he completely launched a new retail division from nought. The company experienced its first-ever most profitable year through his marketing tactics whereby he converted $2.5M annual loss to about $5M profit by restructuring the whole business.

Before being a chief executive of the True Value Leadership Team, Kenneth also had a significant stint with Ace Hardware Corporation, Oak Brook. Kenneth served as a Senior Vice President and Chief Merchandising Officer of True Value Hardware Corporation, Chicago from 2013 to 2015.

The decision of True Value to hire Kenneth as a part of their Leadership Team was game changing for them as Kenneth introduced Craftsman program and jumped the sales from $9M to $180 M in the category of handtool. Under his guidance, the world class merchandising test facility was created.

Thus, Kenneth Goodgame has an uncanny talent of turning loss into profit, and every company has profited with his excellent management and sales skills.