When any business venture experiences a 5,000 percent growth after just three years in business, heads will turn. Well, this is exactly what the Hawaiian-based company, Waiake Water, has managed to do.
With the creation of a business model that focuses on sustainability, charity, and health, it popular water is bottled from both the rain and snowmelt flowing from the natural and pure summits of the active Mauna Loa volcano.
According to Specialty Food, the health benefits of the Waiakea spring water includes an incredibly rich source of minerals. This occurs from the natural infusion of calcium, potassium, sodium, magnesium, and silica, as the water flows through the porous volcanic rock.
Additionally, the Waiakea water has a higher pH level than most municipal water supplies. Higher pH level water is regarded as alkaline water and some studies indicate it can help neutralize the acids within the human body. This can have a positive impact on those suffering from acid reflux.
Sustainable business practices seek to minimize the carbon footprint as a result of doing business. Rain and snowmelt harvesting not only reduces the use of municipal potable water sources but also uses water resources that are replenished naturally. The company’s other sustainability and conservation methods include 100% RPET packaging (recyclable), a certified CarbonNeutral product, and regional reforestation initiatives.
The company is extremely proud of its charitable projects in providing water to disadvantaged communities. Rural Africa has multiple issues with access to clean water for drinking, cooking, and washing.
Many areas are too arid to provide a source of water, and in other areas, the water that is available is often contaminated due to improper maintenance and limited financial resources for filtering and chemical purification. Waiakea distributes 650 liters of clean, drinkable water through the charitable mission Pump Aid. Learn more about Waiakea Water: http://www.prnewswire.com/news-releases/waiakea-brings-clean-water-to-six-communities-in-rural-malawi-this-year-300311312.html
Today, the company has its products in 30 U.S. states and nearly 2000 stores, like Whole Foods and WaWa. The company is valued at $10 million, after it astronomical growth rate of 170 percent per year. Building a brand that is not focused on profits, but on charity, sustainability, and health benefits, has proven to be a solid foundation for the company.
Today’s consumer is looking to eliminate toxins and GMO products from their diet by choosing organic, plant based diets. Water is an essential part of a healthy lifestyle and savvy shoppers are responding to this company’s naturally alkaline, mineral-rich, and electrolyte-packed bottled water.